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Field Marketing Manager, DACH Region / Germany

Our employees

We are a vibrant team of individuals with a passion for growing the M-Files information management business in the DACH region.  This fast-growing team comprises highly talented individuals with specialist expertise ranging from marketing, business development, pre-sales and sales through to consulting and delivery. Our operational ethos is based on the core principles of respect, support and transparency and we strive to provide an environment that is both exciting to work in and encourages career growth.

The DACH region is a key strategic growth market for M-Files. Currently employees in this region are home based.

 

Our position in the market

M-Files provides a next-generation intelligent information management platform that improves business performance by helping people find and use information more effectively. Unlike traditional enterprise content management (ECM) systems or content services platforms, M-Files unifies systems, data and content across the organisation without disturbing existing systems and without the need for expensive data migration. Using artificial intelligence (AI) in its unique Intelligent Metadata Layer, M-Files breaks down silos by delivering an in-context experience for accessing and leveraging information that resides in any system e.g. network folders, SharePoint, file sharing services, ECM repositories and other business systems. Thousands of organisations in more than 100 countries use M-Files for managing their business information and processes, including NBC Universal, OMV, Rovio, SAS Institute and thyssenkrupp. Learn more about what we have to offer at www.m-files.com .

 

Your role at M-Files

As M-Files Field Marketing Manager for the DACH region, reporting into the Global Director of Field Marketing, you will work very closely alongside the Channel Marketing Manager to support the regional sales organisation in achieving its revenue goals.

You will be responsible for all marketing activities, from strategic planning through to hands-on campaign execution and analysis. You will have access to a generous budget and the support to execute the marketing mix you believe will drive the marketing qualified leads that will enable the DACH direct sales team to meet its revenue goals.

 

Your principal duties and responsibilities:

  • Develop and execute a rolling marketing plan of demand creation and pipeline acceleration programs. The plan will be measurable and set aggressive goals for nurtured enquiries that result in optimal MQL to SQL conversion.
  • Research, choose, design and manage a program of events and webinars to be included as tactics in the overall marketing mix; ensuring there is a cohesive pre-event, at-event and post- event strategy to increase engagement and response rates.
  • Evaluate, select and manage vendors that contribute to local demand creation programs including event venues and services agencies as necessary; creating high quality marketing content and assets (to include customer case studies, video, white papers and blog posts).
  • Work in partnership with the global marketing team to optimise centrally produced campaign materials by tuning to local market needs.
  • Collaborate closely with the Channel Marketing Manager for the DACH region to ensure that field marketing activities complement those of the channel marketing team, working towards achieving a common goal.
  • Work closely with the sales and business development teams to ensure agreement on priorities, flexing as required to accommodate changes in market conditions and implementing ABM programs as appropriate.
  • Forecast, measure, analyse and report on the impact of programs.
  • Prioritise and manage projects to timelines, budget and resources.
  • Manage allocated budget within the agreed parameters.

 

What success will look like:

  • A productive relationship will have been established with global marketing team colleagues and a climate of sharing best-practices firmly established.
  • An effective and respectful relationship will have been established with your sales and inside sales colleagues based on successful activity execution.
  • The outcomes from the marketing plan will achieve the agreed contribution of marketing qualified leads; leading to an appropriate level of sales accepted leads and pipeline.
  • All internal stakeholders will be well informed and can input in a timely and consistent manner on plans, activities, forecasted performance, actual results and return on investment.
  • You will be able to demonstrate market insights in our key markets that will allow you to continually innovate and keep marketing programs fresh and relevant.

 

Your skills:

  • Native German speaker, with fluent written and spoken English.
  • 5+ years B2B marketing experience; preferably in a software vendor.
  • Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs.
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets.
  • Strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
  • Highly motivated team player who thrives in a fast-paced environment.
  • Well organised self-starter who is willing to take the initiative. The role will initially be home-based, and therefore the ability to self-manage and motivate is crucial.
  • Track record of budget management.
  • Hands-on experience of using Marketo or similar automation platforms to develop sophisticated nurture programs.
  • Hands-on experience of successfully organising and executing a wide range of events.
  • Experience using Salesforce, PowerBI and Adobe Creative Suite advantageous.
  • Willing and able to travel up to 25% of the time.

 

Deadline for applications: The recruitment expires when the position is filled.

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