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Field Marketing Manager - Sweden / Sweden

Our employees

We are a vibrant team of individuals with a passion for growing the M-Files information management business in the Nordics. The team comprises highly talented individuals with specialist expertise ranging from marketing, business development, pre-sales and sales through to consulting and delivery. Our culture is based on the guiding principles of 'making it happen', 'help others' and 'love customers', and we strive to provide an environment that is both exciting to work in and encourages career growth.


Our position in the market

M-Files' AI-powered intelligent information management solution connects all documents and information, across every platform and repository, then analyses them to place them in context. This makes it possible to serve up the right information to the right people right when they need it - and automate information-driven business processes - while maintaining complete control and compliance. Thousands of organizations in more than 100 countries (including NBC Universal, OMV, SAS Institute and ThyssenKrupp) use M-Files to manage their business information and processes - and give their employees a Smarter Way to Work. Learn more about what we have to offer at

As the M-Files business expands to meet demand across the Nordics, we are looking to add a Field Marketing Manager to our growing team, dedicated to driving demand and pipeline in Sweden.


Your role at M-Files

As the Field Marketing Manager for Sweden you will have overall responsibility for all regional marketing activities to support pipeline generation in Sweden for the direct sales team and key channel partners, from strategic planning through to campaign execution and analysis. As part of a small Nordics field marketing team, you will work alongside the demand generation team and wider marketing organization, and have access to best-in-class tools and programs, in order to execute the marketing mix that will drive high quality marketing qualified leads, and enable the sales team to meet its revenue goals.

You will work closely with the Nordics business development and sales team leads to develop plans that align with the sales strategy for the region, and to ensure timely and effective follow up of leads and creation of pipeline.

Reporting into the Director of Nordics Marketing, this role is home-based, although some travel to our offices in Tampere and Espoo, Finland, will be required.


Your principal duties and responsibilities:

  • Develop and execute a rolling marketing plan of demand creation and pipeline acceleration programs predominately aligned to target account lists. The plan will be measurable and set aggressive goals for nurtured inquiries that result in optimal MQL to pipeline conversion.
  • Research, choose, design and manage a program of physical and virtual events and webinars to be included as tactics in the overall marketing mix; ensuring there is a cohesive pre-event, at-event and post- event strategy to increase engagement and response rates.
  • Evaluate, select and manage vendors that contribute to local demand creation programs including event venues and services agencies as necessary; creating high quality marketing content and assets (to include customer case studies, video, white papers and blog posts).
  • Work in partnership with the global marketing team to optimise centrally produced campaign materials by tuning to local market needs.
  • Support a small number of key, strategic channel partners with campaign planning, marketing development fund allocation and campaign analysis to drive revenue through the channel.
  • Forecast, measure, analyse and report on the impact of programs.
  • Prioritise and manage projects to timelines, budget and resources.
  • Manage allocated budget within the agreed parameters.


What success will look like:

  • A productive and close working relationship will have been established with global marketing team colleagues and a climate of sharing best-practices firmly established.
  • An effective and respectful relationship will have been established with your sales and inside sales colleagues based on successful activity execution.
  • The outcomes from the marketing plan will achieve the agreed contribution of marketing qualified leads; leading to an appropriate level of sales accepted leads and pipeline.
  • All internal stakeholders will be well informed and can input in a timely and consistent manner on plans, activities, forecasted performance, actual results and return on investment.
  • You will be able to demonstrate market insights in our key vertical markets that will allow you to continually innovate and keep marketing programs fresh and relevant.


Your Skills:

  • 5+ years B2B marketing experience; preferably for a SaaS vendor
  • Experience creating and implementing successful demand generation, lead nurturing and pipeline acceleration programs, including ABM programs
  • Extensive record of working closely alongside sales, supporting them to meet or exceed pipeline and revenue targets
  • Exceptional communication skills - a native Swedish speaker also fluent in written and spoken English, with the proven ability to clearly convey ideas and data in written, presentation and spoken formats to a variety of audiences and in both languages
  • Highly motivated team player who thrives in a fast-paced environment
  • Well organised self-starter who is willing to take the initiative
  • The experience and flexibility to work as part of a global team
  • Proven experience of growing market share in a relatively new, but high-growth region
  • Danish/Norwegian language skills are advantageous but not essential
  • Experience using Marketo, Salesforce and PowerBI is advantageous but not essential



Deadline for applications: 5/30/2021

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